This customer case drills down into the detail of successful deployment of Zoined analytics across Molton Brown stores. Molton Brown needed to discover answers to the following questions relating to their overall company objectives:
- What could be done to improve the performance of live campaigns?
- How could store conversion rate be increased?
- How could the management team provide greater motivation to sales staff?
Molton Brown empowers all sales staff to view individual store and chain sales performance via Zoined data & analytics. This transparency has motivated staff to drive a 16% increase in customer conversion to sale. Molton Brown now run a staff incentive scheme focused on key products to motivate staff and boost sales on strategically important ranges.