Mystery shopping – why it’s time to redefine it
Mystery shopping has been a staple part of the customer experience armoury for a long time. Done well, it’s ideal for gathering detailed information about a particular aspect of your shop or restaurant. Armed with a list of questions, mystery shoppers collect feedback that other customers simply don’t volunteer. However, there lies the rub. These […]
Mystery shopping – why it’s time to redefine it
Mystery shopping has been a staple part of the customer experience armoury for a long time. Done well, it’s ideal for gathering detailed information about a particular aspect of your shop or restaurant. Armed with a list of questions, mystery shoppers collect feedback that other customers simply don’t volunteer. However, there lies the rub. These […]
