This customer case reports a success story following the deployment of Zoined analytics solution at the stores of a Finnish fashion and clothing chain Kekäle.
According to the company’s managing director, Joonas Kekäle, “the greatest value of Zoined is that it is so easy and fast to use. You can allocate management’s time to analysis and decision making instead of spending it on creating reports. Stores can use Zoined to improve how products are being displayed and what are the placements for different brands. Of course, Zoined is used to follow sales and inventories and, for example, in understanding when certain products are selling well. Even the wishes from the stores towards the product managers are easier to justify when they are backed up by facts from Zoined. Planning of shifts for employees at stores is also a very relevant use case as we can better understand the sales pressure at different days and times”.