This customer case explains a success story following the deployment of Zoined analytics at the world-famous “Home of Modern Vintage”, Cath Kidston stores across the UK.
Christian French, Cath Kidston’s Dual Site Store Manager for Bluewater and Lakeside, appreciates that Zoined is cloud-based and brings all of his management information together: “Zoined is phenomenal. It is not storing information
anywhere, does not take any space, I pick it up, tap away and make decisions on the spot – anytime, anywhere”.
Zoined also helped Cath Kidston to develop the content of email reports so that managers and others received the information they needed to make critical decisions. “The reports that Zoined generates provide us with context from a bigger picture down to finer detail which, in turn, supports managers and others to help make key commercial decisions. It is crucial to our continued success that we react to the information, so reports need to be reliable, accessible and timely,” said Katie Pritchard, Retail Operations Manager.
