Bringing Real-Time Receipt Analytics to Retailers – Partnership with Star Cloud Services

To provide retailers with a solution to analyse sales data within receipts to better engage with customers, Zoined has partnered with Star Cloud Services, a subsidiary of Star Micronics, a leading receipt printer manufacturer.

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The new service from Zoined, a first in Europe, works irrespective of the POS system in place. Star Cloud Services has the unique ability to transform shopping receipts into valuable digital transaction data, providing retailers with a wealth of information about their customers and store operations. This data can be used to understand consumer buying patterns, identify items frequently bought together to drive targeted bundle deals, run store comparison on best and worst selling products, and much more.

With Zoined, the data is transformed into digestible graphs and charts making it very easy to see what is actually happening and identify actionable insights to inform business decisions without needing to wade through spreadsheets. As a result, retailers can make decisions on which lines to grow, those to drop, or where to switch stock from store to store.

POS receipt analytics

“Retailers need to be able to make informed decisions based on what is happening in their store”, Star Cloud Services Vice President of Sales and Marketing David Salisbury said. “Zoined gives Star Micronics’ retailers an easily digestible real-time analytics solution to better engage and activate shoppers, ultimately increasing ROI.”

”For the first time retailers do not need to be bound by a POS system to get analytics”, said Zoined’s CEO, Atte Roine. “We know that many retailers feel frustrated as they can’t always get to the heart of their business without running complex queries on the database or data warehouse. That all changes with the partnership between Zoined and Star Cloud Services, and we’re really looking forward to helping businesses unlock their full potential.”

Zoined can be easily integrated with other sales and management applications, such as queue management tools, footfall mapping and CRM systems, all out-of-the box, and without a complex IT project.

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Star Micronics will be demonstrating Zoined at Hall 9 – A14 at EuroCIS, 23 – 25 February in Düsseldorf, Germany.

About Star Cloud Services

Star Cloud Services brings next generation customer engagement solutions to retailers by turning their receipt printers into cloud-connected devices. Star Cloud Services has the unique ability to transform shopping receipts into valuable digital transaction data. With that data, retailers gain deeper insights that help them better engage, activate and retain shoppers. For more information, visit starcloudservices.com.

Press contact for Zoined

Samantha Crowe, Essential
Email: samc@weareessential.com
Tel: + 44 1635 522 851

Press contact for Star Micronics

Claire Smith, PR Manager, Star Micronics EMEA
Email: csmith@Star-EMEA.com
Tel: +44 1494 471 111


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