Retail analytics provider Zoined secures second round funding

Zoined’s new generation fact based analytics
service gathers store and product specific data on sales which allows the customer to react fast to deviations in
expected sales, categorize customers into segments and identify hidden sales potential. Zoined was established in
2011 and its founders have over ten years of experience in retail and wholesale business, data warehousing and


“Large retail corporations have been analyzing the data produced by their ERP and Point
of Sales systems for a long time. Thanks to our plug’n’play cloud service, similar analytics and reporting 
tools are now available to smaller companies fast and without a complicated and costly  implementation process.
Our new investors are among others Petri Hakanen, an expert in analytics and business intelligence
and a Finnish startup accelerator Vendep. Mr Hakanen will join our board, and Vendep has provided hands-on help in
focusing our business model and developing our online service,” says Atte Roine, CEO and co-founder
of Zoined Oy.

“Zoined’s analysis and reporting solution is an excellent example of a web-based
service we look to invest in. It is affordable and user-friendly, provides immediate customer value, and has real
potential to gain international success,” Vendep’s CEO Sakari Pihlava says.


Further information

Atte Roine, CEO and Co-Founder, Zoined Oy, +358 40 581 1141,

Sakari Pihlava, CEO, Vendep Oy, +358 40 771 3941,

Zoined in brief

Zoined offers fact based decision making services for retail and wholesale industries.
Readymade reporting and analytical solutions support decision making and actions in assortment optimization, targeted
marketing, increasing sales, demand and sales forecasting and inventory management.

Role based reports and analytical views offer service users easy to understand
information at the right time in selected device whether user works as store manager, sales person, purchasing,
warehouse manager, controller or top management.


Vendep in brief

Vendep is a startup accelerator and seed investor. We provide startups with hands-on
experience in innovative web-based services to achieve rapid growth and success internationally. Together with the
entrepreneurs we develop business models for products and services, acquire new customers and raise funding over an
acceleration period of 6 to 24 months. Currently our portfolio consists of companies both in Finland and in Silicon


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